Apolo & Friends is a Mexican social entrepreneurship initiative based in Guerrero. Its founders started the project to help sustain the costs of rescuing stray dogs.

Now celebrating thirteen years, the brand dedicates its profits to supporting rescue efforts while also providing high-quality products for dogs and their responsible owners.

For this project, I developed the brand’s digital identity and built its web platform, including an online store. I created the content architecture and designed a coherent, responsive user experience. Additionally, I managed the deployment of the platform, carefully selecting and implementing the most suitable technological solution for the client’s needs