Cerveza Apolo is a Mexican craft beer brand born as a social entrepreneurship project in Mexico City. Its founders combined two of their biggest passions: craft beer and helping dogs.

The brand is now eight years old and has shown significant growth since its launch. A portion of its profits is dedicated to supporting dog shelters and rescuing stray dogs — a major issue in Mexico.

Their mission is to offer high-quality beer while raising awareness about the urgency of helping dogs and the importance of adoption.

For this project, I collaborated closely with the founders to design and develop their web platform, including their online store. I created the content architecture and designed a coherent, responsive user experience. Additionally, I was responsible for the deployment of the platform, selecting and implementing the most suitable technological solution for the client’s needs.